Livesport.TV and to launch You Tube Channels
The future of digital broadcasting of sport took another step forward yesterday when Perform announced the development of branded YouTube channels for its and brands.
The different channels in the Perform network broadcast a mix of free and paid online digital content to almost 100 million viewers last month.  The content for the two new channels will be free to viewers and funded by advertising.
Simon Denyer, joint-CEO of Perform, said: ‘The and channels will allow fans of all sports to watch what they want, when they want it.’
Perform holds digital rights for a host of major sports.  Yesterday they announced a deal to broadcast an additional 900 soccer matches from Brazil and other South American leagues.  They broadcast all live FIH matches in Hockey, operate Chelsea TV and were the host broadcaster for The Paralympic European Swimming Championships in 2011.
This morning Livesport.TV was broadcasting the Cricket One Day International between Sri Lanka and India, as well as snooker from the World Open in China.  A monthly subscription to the Snooker Channel costs €3.99.
Sport for Business will be holding a seminar for sports bodies and sponsors on the digital broadcasting of sport in October 2012.
Hockey Triple Treble
Next month’s Electric Ireland sponsored FIH Olympic Qualifying tournament at Belfield will be broadcast online with a range of subscription packages on offer.  The Irish squad for the men’s tournament will be named this Thursday.
The Women’s team continued their preparations for their Olympic Qualifier in Belgium yesterday completing a third successive 3-0 win over France.
Sligo Rovers announce new manager and new sponsor
Ian Baraclough has been named as the new manager of Sligo Rovers.  The 41 year old former manager of Scunthorpe United and player with QPR and Notts County takes over immediately and will prepare the team for the opening round of games in the Airtricity Premier League this Friday.
The club has also announced Connolly’s Volkswagen as the first team sponsor and club marketing partner.
Volkswagen is also the parent of new Shamrock Rovers sponsor Seat.  Sport for Business Weekly will be looking at new deals in the Airtricity Premier League in this week’s issue out on Thursday.
Women’s Rugby
Ireland’s Women’s rugby team went one better than the men in scoring six tries against Italy at Ashbourne last weekend.  The sport does not have the same commercial appeal of the men’s game yet but provides high quality rugby and may be a good way into the sport for any potential commercial partner looking to break into the sport.  The women’s six nations’ tournament is sponsored by RBS.
A video of game highlights on the Sport for Business You Tube Channel shows the quality of the play.
HSE Community Games launches 5-year strategic plan
A five year strategic plan for the HSE partnered Community Games was launched in Limerick yesterday by Minister of State Jan O’Sullivan, T.D.
The plan sets out the focus for the organisation over the coming five years and according to the president of HSE Community Games, Gerry Davenport, shows how the Community Games intends to play a significant role in Irish society. “The Community Games are an integral part of many communities, and I believe each section of the strategy will strengthen our organisation.”
The purpose of the HSE Community Games is to provide opportunities that appeal to young people in a variety of sporting and cultural activities in their local communities by fostering participation, fun and the development of new skills, friendships and healthy lifestyles.
The Strategic planning process at Community Games was a co-operative effort between the Board and a Strategic Planning Committee consisting of Board members and experienced volunteers’ representative of the wider organisation. The new Strategic plan sets out ambitious and clear objectives and goals which will enable Community Games fulfil its promise and purpose.
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