Sport for Business 20/20 took place at Ulster Bank HQ in Dublin and was a huge success with 20 imaginative and very relevant sporting programmes for 2014 presented to a group of more than 20 business leaders interested in using the power of sport to connect with audiences.
The single presentation voted as being the most effective by those in attendance was that of Paralympics Ireland who are looking to build on the success of London 2012 by attracting new commercial partners on the Road to Rio. Patrick Haslett is pictured receiving his award from Rob Hartnett, founder of Sport for Business. The unique trophy was produced for the event by Ruth Liddle of Created.
The standard of presentation was high throughout and we will be publishing more detail on each of the sporting programmes over the course of the coming weeks.
They included specific participation innovations like the Swim Ireland’s ‘Swim for a Mile’ event; Triathlon Ireland’s ‘Kids of Steel’ initiative; Badminton Ireland’s ‘Shuttle Time’ programme for schools and Athletics Ireland’s range of initiatives catering from Little Athletes through to High Performance.
There were more pure sponsorship ideas from the Irish Hockey Association with regard to the senior men’s international team, Drogheda United football club through shirt and stadium naming rights, the Irish Greyhound Board; the GAA / GPA offering of engagement and from Basketball Ireland and Paralympics Ireland.
Coaching featured strongly with presentations from the National Athlete Development Academy and Support 2 Perform.
There were ideas around staff participation and business entertaining from the organisers of the Dublin Staff Relay and Fairyhouse Racecourse.
The Irish Rugby Union Players Association unveiled a pilot project around the transition from retirement to work as opposed to the normal reversal of that process.
The South Dublin Local Sports Partnership presented ways in which business can engage at local level through sporting events like Ramble Aid, while Club Colours presented it’s business for clubs that won through in the Arthur Guinness Projects funding last month. SNAG Golf introduced it’s plan to teach golf through schools.
Challenge 10 was a powerful presentation on a cycling initiative aimed at raising awareness of mental health and Sport for Daughters will be a simple initiative across all sports to expand the appeal of sport to young girls and assist business with corporate social responsibility initiatives.
Senior representatives from companies as diverse as Heineken, Eircom, Tesco, Sky and Ulster Bank were present and engaging with the projects, while Diarmaid Walsh of Murray Consultants described the morning as a ‘great event with some real insight and excellent networking between sport and business.’
This was the second year of the event and it sold out so put a date in the diary if you want to be part of next year’s renewal which will take place on Tuesday October 7th. It will help to provisionally reserve a space by contacting us today.
Those who attended will receive a survey form later today seeking their views on the programmes presented and we will help to cement the connections made, as well as bring the opportunities to wider audiences over the coming days and weeks.
Thank you to all who took part, and to Ulster Bank, our partner in the event who made it possible through providing such a great facility overlooking the city.
Sports Analytics Round Table – Oct 24
Sports Tourism Seminar – Nov 07
Irish Sponsorship Awards
Sports Philanthropy Round Table
Youth Sports Conference
Sport for Business 20/20 for 2015 – Oct 07 2014
