Each week we bring you a taste of what is happening around the commercial world of esports. We will focus on advances in the Irish sector when there are some, as well as on some of the commercial deals which are taking place and fuelling the rapid growth of this area within the world of sport.

This week we look back on a sponsorship focused esports podcast, forward to an interview from London and a virtual round table on tax credits for the sector; and in the present at esports earnings and the Finals of the latest An Post Money Mate Legion eSports event…






An Post Money Mate’s expansion of its sponsorship portfolio into esports came under the spotlight recently in TBD: Beyond the Basement, a gaming-focused podcast hosted by Ben Finnegan, formerly of AIB, 53 degrees North and Rockshore.

The discussion features Conor Barron of An Post and Colm Roche of Core who brokered the deal with legion eSports that has raised substantially the profile of the sector as a viable medium for sponsorship and activation.

You can listen back to the episode here.






Sport for Business is working on content for a virtual round table event to discuss the tax credit for Gaming which was introduced in the Irish Budget for 2022.

The aim is to accelerate investment in the sector here and it echos tax incentives that have previously been used to good effect in other creative industries including the movie business.

If you are interested in being part of a select group to hear about the opportunities it presents, or use it to kick start your interest in esports, let us know in the form below and we will be in touch.

The plan is that the event will take place in the first half of December.





The latest event in the An Post Money Mate Legion esports Series is at the Finals stage with thousands of streamers tuning in to TheGaraShow on Twitch to see how the closing stages will play out.

The tournament is down to the final 32 and the action will be streamed live throughout this week at 7 PM on Twitch






A study of online earnings of those who play esports in public games for prize money has shown that Ireland ranks 69th in the world by the absolute money earned.

So far in 2021, the total amount earned by players who are registered as based here comes to just over ¢100,000 with the highest earner taking home just over €12,000.

The list is based only on individual as opposed to team prize money and does not include the value of contracts for being part of a team or for commercial partnerships.

A better comparison to judge adoption of the sport at a pro / semi pro level is to judge our position against a basket of five countries closest to us in terms of population within Europe.

Our 69th position and 29 players still has a way to go to reach Denmark (10th) with 236 players, Finland (18th) with 2020, Norway (24th) with 133, Slovakia (40th) with 57 and Croatia (44th) with 46 players.

It will be interesting to track over the coming months to see if this number will rise.





We will shortly have an interview with Sam Cooke, Founder of ESports Insider on last week’s ESI London, the biggest esports event for the sector on the trends that are guiding it and how they might be of influence here in Ireland.




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