Luíseach Alexander
Luíseach Alexander is a Senior Account Executive at Verve the Live Agency.
Luíseach first joined Verve as a Sponsorship Intern in 2022. Over the past three years, she has played a key role in delivering sponsorship activations for Diageo’s sports and entertainment properties, including the Guinness Six Nations Championship. As project lead for the rapidly growing Women’s tournament, she has been instrumental in developing and managing its expanding presence.
Beyond tournament activations, she manages the annual Guinness Six Nations Trophy Tours, overseeing every aspect of a nationwide whistle-stop tour for both the Men’s and Women’s trophies.
Alongside her diverse and demanding responsibilities, Luíseach also leads the management and distribution of contractual tickets across all sports and music properties.
Her journey began at Maynooth University, where she graduated with a degree in Media & Cultural Studies and Sociology in 2022.
She added to this with a recently completed Diploma in PR and Marketing Communications from UCD Professional Academy.
Previously Listed: Danielle Murray, Alex Malone, Jordan Kochanski, Sarah Murphy, Clara O’Brien, Daniel Cleary, Rachel Cuddy, Anouk Espiasse, Jamie Blanchfield, Sarah Gelletlie, Stephen Gallagher, Rory Cassidy, Ellen Byrne
Nominations for 2025
So, who do you work with that has shone over the past twelve months and deserves recognition as they rise through their career?
It could be someone you work alongside or someone in another area you have admired or been impressed by.
Now is your chance to do something special for them.
Criteria
The criteria for submission are that the person should be working within the sports industry or in a sponsorship or agency capacity that brings sport to life and that they should have been born in or after 1995.
You are invited to submit names and a summary of why an individual should be recognised below.
From the start, our ambition has been to create a network of people making a real difference within our industry.
Who should we be looking to for the next wave of excellence?
We will be naming one new 30 Under 30 individual in our Sport for Business Morning Bulletin from Thursday, March 20th, 2025
In May, we will gather once more in the offices of PwC to meet in person, share experiences, and forge valuable connections.
We will also examine additional ways to help those nominated enhance their careers and build strong friendships across the sector.
The Sport for Business Membership comprises over 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
