LEAGUE OF IRELAND

The new season of the League of Ireland kicks off this weekend with new broadcast partnerships in place with Virgin Media and LOITV via Premier Sports, widening the visibility of the League in a consistent and significant free-to-air way.

The biggest new media story of the week in Ireland was Off The Ball signing up to a national radio partnership with the League

READ THE FULL STORY HERE

 

SUPER BOWL BONANZA

There was record viewership of 127 million people tuning in to Fox last Sunday night for the Super Bowl.
That delivered in financial terms as well with Fox breaking $800 million in advertising revenue over the course of the four hour show.

TENNIS VIEWERSHIP RISE

The WTA’s audience soared to new heights during the 2024 season as fans around the world watched the drama unfold across more than 50 tournaments on the Hologic WTA Tour.

After passing the milestone of 1 billion for the first time in 2023, the WTA’s cumulative global audience rose by 10% last year to reach a record 1.1 billion on broadcast and streaming platforms worldwide.

The first edition of the WTA Finals Riyadh presented by PIF attracted the biggest audience of any year-end finals in WTA history, with a global audience of 78 million, up 160% against the audience for the previous year’s event.

The surge in viewing reflects the positive impact of the return of WTA coverage to audiences in China, including through a one-year deal for live coverage of the tournament on China’s leading sports broadcaster, CCTV-5, and other services operated by China Media Group.

Even when China is excluded from the audience figures, viewing of the WTA Finals across the rest of the world jumped by a substantial 23% including strong increases in Italy, Spain and Latin America.

 

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