In this week’s Women in Sport Weekly, supported by our partnership with Lidl, we look at Shelbourne FC’s new partnership for the Women’s team, at the FAI Cup semi-finals this Saturday, an all-female referee crew for England’s Men’s World Cup Qualifier and more…





Shelbourne FC has unveiled global e-retailer SHEIN as the club’s first-ever Official Leisurewear and Womenswear Partner. The deal is specifically related to the Senior Women’s Team who made history last weekend becoming the first SSE Airtricity WNL team to play and win on live Free to Air coverage on Irish Television on TG4.

As part of the sponsorship, Shelbourne FC WNL matchday tops and t-shirts will be branded with the SHEIN logo, which will be displayed prominently on the front.

Shelbourne FC players will also feature in social media collaborations with the global brand allowing for further exposure for both the Club and SHEIN.

The company operates a fast fashion service online to 220 countries around the world. It was founded in 2008 and is based in Singapore but with an Irish base here for sales and marketing.

Its Instagram account has 21.9 million followers and if that starts to feature the Shelbourne partnership in its stories and posts it could be transformational for the club and the players.

Read more about the partnership





The first broadcast on Free to Air TV of the SSE Airtricity Women’s National League took place last weekend and it was just before half time when Alex Kavanagh scored this peach of a goal for Shelbourne FC.

With quality like this there promises to be a growing audience for the games.





The penultimate stage of this year‘s FAI Women’s Cup takes place this Saturday, October 9.

The first game of the day is Shelbourne up against Galway WFC at 2pm, which will then be followed by Wexford Youth’s trip to take on reigning champions Peamount United at 4pm.

Both matches are available to stream on LOI TV. Thankfully for those looking to watch on from home, the two games are available for free, just like the rest of this season’s Women’s National League fixtures.

The decider of this year’s FAI Women’s Cup will take place on Sunday, November 21 at Tallaght Stadium in Dublin. The match will be broadcast live on RTE 2.





Team Ireland’s Women’s Team Pursuit squad took a superb bronze medal in the 4km Team Pursuit beating Great Britain in the bronze-medal final at the UEC Elite European Track Championships in Grenchen, Switzerland.

The quartet of Kelly Murphy, Emily Kay, Mia Griffin and Alice Sharpe was strong throughout the competition and won a dominant victory over Great Britain in the final.

Ireland’s time of 4:21.262 was nearly four seconds quicker than their opponents over the 4,000-metre distance.





Public interest in women’s sport has risen during the pandemic, with 21 per cent of UK adults following it more than they did 18 months ago, according to a new report published by Sky Sports and Leaders in Sport.

The new research shows that eyeballs are increasingly focused on women’s competitions, with a significant rise in the number of men watching and engaging during the pandemic; nearly a quarter of men (24 per cent) say they now follow more women’s sport than they did 18 months ago.

The report ‘Women’s Sport: Bouncing Back from the Pandemic?’ also reveals some of the causes, with over two-thirds (68 per cent) of those who follow more women’s sport stating that their enjoyment of broadcast coverage fuelled their interest.





Kateryna Monzul will lead an all-female refereeing team that also consists of her Ukrainian compatriots Maryna Striletska and Svitlana Grushko, and VAR official Stephanie Frappart for the World Cup Qualifier between England and Andorra this weekend.

This is the first time England will have been refereed by a woman, though Monzul has taken charge of a Men’s international in the Nations League.





The total pot of prize money for next year’s UEFA Women’s European Championship has been doubled to €16 million.

It is still dwarfed by the €371 million that was shared among the teams competing at the Euro 2020 Men’s tournament this summer.

We can only hope, and perhaps expect that the advance of Women’s football will lead to a greater balancing of the money coming in, and going out by the time the next edition rolls around.



Each week we carry a Women in Sport Weekly Column, highlighting stories here in Ireland and around the world that are relevant to the idea that we are only catching up to what is happening elsewhere and that while we may be strong in some areas, there are certainly others where we need to prod and poke to ensure fairness.

That’s all, it’s not a takeover, it’s not at the expense of sport that is there already, it is just recognition that sport should be more conscious of its obligation to the 50.5 per cent of the population that has just as much right and talent to play sport as anyone.

If you think there is a story around Women in Sport that we should feature please get in touch and let us know.


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