HSBC Breaks Early From British Cycling
HSBC is to exit its major partnership with British Cycling halfway through its original deal at the end of the 2020 Summer Olympics. It is a major blow at a critical time.
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Tag: Sponsorship
One Dream, One Shot, Sixty Seconds
A first look this morning at a new campaign of #TalentUnleashed from Olympic Team Ireland partner Indeed, featuring Gymnastics star Rhys McClenaghan.
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Guinness Still a Winner on Tough Day for Irish Rugby
It was easier watching Guinness promotional activities across the weekend than it was the Irish rugby defeat to England.
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SSE Airtricity First Division – Sponsorship Round Up
The SSE Airtricity First Division kicks off this evening and we have been taking a whistle-stop tour of the clubs to see how they are shaping up in terms of commercial partnerships for the year ahead.
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Glenisk Cards and the ‘Legendairy’ Shane Byrne
A new Playing Card collection of Irish Rugby legends includes Brian O’Driscoll, Rory Best and Ronan O’Gara but not Shane Byrne which has caused the former international with one of the best-known mullets in Irish sport to launch his own campaign for ‘legendairy’ status.
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