GAA Walking on eir
eir is the latest major GAA sponsor to commit to a long term extension of its support for the All-Ireland Football Championship. We look at how and where that partnership will lead…
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Tag: Sponsorship
Nissan Digital Activation of Champions’ League
In the second of our five part series on Nissan activation at the Champions’ League Final we look at how the brand has used digital to reach its audience.
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Paralympics Set for Major Boost on RTÉ
RTÉ is to broadcast over 30 hours of live and highlights coverage of the Paralympic Games in Rio this September…
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Vodafone and Irish Rugby Confirmed Today
Sport for Business can reveal this morning that today is the day for the announcement that Vodafone will be the new main commercial partner of Irish Rugby…
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‘Owning’ the excitement of Football
In this first of a five part series we sat down with European Head of Marketing Jean Pierre Diernaz to discover how Nissan set out to ‘own’ the excitement of football…
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