24 Lessons from Sponsorship Summit
Adding value works. Telling them how great you are much less so. The first eight lessons from Croke Park
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Tag: Sponsorship
Ulster Hits Mark with Smart Survey
Surveys are a tried, some say tired way to activate around a major event but Ulster Bank have succeeded by looking at Irish rugby from a different and quirky perspective ahead of the big weekend.
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Greyhound Racing Secures Triple Deal
Irish Greyhound Racing has struck a triple classic sponsorship deal with Gain Dog Food.
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Skating Carefully Around Olympic Rules
Sponsors of Olympians have to tread with care around the rules designed to protect the major sponsors. Digital and social channels are making that harder then ever before to get right.
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Euro Rugby Salvation is Close
It now looks likely that there will be a European Rugby tournament next season. We look at the likely format and the winners and losers from the ongoing labyrinthine negotiations.
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