All Blacks Sponsor Challenge
There are risks and rewards associated with overt sponsorship, especially when the brand is as powerful as that of the New Zealand All Blacks.
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Tag: Sponsorship
Reaching out to kids through sport
The ability to reach children through sport is attractive for companies like Kelloggs and Lidl. This week has seen the start of one sports sponsorship programme and the closing date for another.
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DHL extends soccer deal
DHL and the FAI have extended a near 20 year logistics partnership for another two years. The company moved 16 tonnes of equipment to Poland for the Euro 2012 Finals this summer.
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Betting and Sport Round Table
An indepth look from a veriety of perspectives on how sport and betting interact in commercial, integrity and social responsibility areas. (Click for membership details to view)
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Hockey crosses the line
It was confirmed last night that fundraising had succeeded in reaching the level needed for the Irish Hockey team to play in Argentina. How now though can more sustainable sponsorship be raised?
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