World-renowned gin brand Tanqueray has become the official partner of The SSE Arena’s exclusive luxury members’ lounge.
The newly rebranded Tanqueray Lounge will be in the area formerly known more prosaically as Suite One.
As part of the partnership, the Tanqueray Lounge features a dedicated bar, premium seating options, private catering service, bespoke cocktail offerings featuring Tanqueray’s signature spirits, and restaurant-quality meals, providing unparalleled experiences in the heart of the action.
“We’re pleased to welcome Tanqueray as the official partner of our premium members lounge at The SSE Arena,” said Steve Thornton, Group Head of Commercial and Hockey at The Odyssey Trust.
“The synergy between the two brands represents a shared commitment to quality and exceptional customer experience, and the Tanqueray Lounge will offer an elevated experience for guests to enjoy live events in an exclusive, stylish setting.”
“We are delighted to be entering a partnership with The SSE Arena to act as its new spirits pouring partner and to reveal this exceptional new VIP space,” added Ross Bissett, Commercial Director on Trade for the Island of Ireland at Diageo.
This beautifully designed lounge offers guests an elevated, premium entertainment experience, with an extensive drinks and cocktail menu on offer. We look forward to working with The SSE Arena into the future while we expand our spirits portfolio offering.”
The partnership follows a number of experience-focused enhancements, including the introduction of Pizzarena, a new concession unit that sells fresh pizza by the slice, and the launch of the first Amazon Just Walk Out unit on the island of Ireland, PAY & AWAY.
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