Three and Heineken Added to Digital Sport Conference

Three and Heineken, two of Ireland’s leading sporting sponsors have been confirmed as speaking at the Digital Future of Sport half day conference in Dublin on Wednesday, October 21st.
Karl Donnelly of Heineken and Gavin McAllister of Three will be among a host of Irish and international experts revealing how rights holders, sponsors and media are developing new approached to the consumption of sport as we head towards a year of European Championship Finals, Olympic and Paralympic Games and a host of sporting events that gather the nation like nothing else.
“Sport is the one area where the whole country gets behind an event to watch, listen, chat and share,” said Sport for Business Founder and host of the Digital Future of Sport event, Rob Hartnett.
“How people absorb and consume sport is changing rapidly and we have gathered a group of those on the cutting edge of content creation for sports and brands, data base marketing to make sponsorship work harder and more.”
“It promises to be a morning that will bring those in the sports marketing sector to peak readiness for what will be another spectacular year of sport.”
“We are delighted to confirm our latest speakers who have been deeply involved in making sure that Ireland’s top team sponsors have been getting their message across in recent days and weeks.”

The 2015 Digital Future of Sport conference will take place at Dublin’s Smock Alley Theatre on Wednesday, October 21st. There are only limited places available and booking (below) is essential to secure your place.

This year’s event is being supported by Epsilon, the global agency with it’s EMEA Headquarters here in Dublin and which combines data and creative services for some of the world’s leading business and sporting brands.

0830 Registration and Networking

0915 Brand Matters

How a number of the biggest brands supporting sport are looking to digital to activate their relationship with sport and fans.

Speakers will include Karl Donnelly from Heineken and Gavin McAllister from Three to talk about how they have activated their brands alongside some of the biggest sporting events in the world.

1000 It’s in the Game

A panel of Irish companies making waves at national and international level with sports based gaming and engagement with fans featuring Trevor Keane from SportEgo and Ciaran Davies from Sportscarver

1030 The Future of Content 

The rapidly evolving world of content marketing in sport with Denis Crushell from Tubular Labs and James Toney from Sportsbeat, two UK companies leading the way in this key area.

1110 Networking Break
1130 Integration of the Information – How to make the most of the big events

RTÉ Deputy Head of Sport Cliona O’Leary will be one of a panel of media and event experts talking about how the world of digital is changing the way that sport is consumed.

1210 Fan Centric Marketing in the Digital Age

Knowing and understanding a fanbase is going to become ever more crucial for all the stakeholders in sport. Rights holders need to develop deeper relationships with their fans and engage with fans they know, and maybe more importantly, those that they don’t know. On the other side of the fence, sponsors are going to demand more from a rights holder relationship than brand awareness or association. The growing priority for a sponsor is access to a fanbase that they can then start to monetise. In this presentation Rob Quick from Epsilon Sports will use inside examples from the NFL, Rugby and a range of other sports and events to highlight why knowing and growing your fanbase is the key to a successful commercial future for sport and sponsorship

1300 Close and Gourmet Fuel lunch so you leave inspired mentally and physically
There will be opportunity to network with fellow leaders in sport and business and to see what the future holds for rights holders, teams, fans and commercial partners.