The Camogie Association and the Nutrition and Health Foundation (NHF) have strengthened their existing partnership with the launch of ‘Eat Smart – Move Smart’ a food  and exercise diary and nutrition guide for teenage Camogie players.
The programme and material is aimed at to helping young girls understand the balance between diet, exercise and other activities such as school.
One in four 13-year-olds are either overweight or obese and girls are more likely to be classed as overweight or obese than boys. Girls are also much less positive about body image than boys but this will be an important step for some in developing attitudes toward health and fitness that will stand to them well into adult life.
This booklet was developed with the input of [ismember] dietitians, nutritionists, physiotherapists, and welfare officers. It also took into account the views of teen camogie players from urban and rural areas to ensure that every question which the teenagers were interested in was included.
“As obesity patients in hospitals grow younger and heavier, we need to build a foundation of information among teens to encourage them to eat smart and move smart,” said Dr. Muireann Cullen, Dietitian and Manager of the NHF.  “This booklet helps them to understand the food pyramid, advises on balance between food, school and sport and tackles issues such as supplements, stress and alcohol.”
This initiative builds on the success of Move Smart week which took place in July 2012.
“The diary and guide has taken into account the feedback of numerous groups, including our own players who have played a very important role compiling this, ” added Aileen Lawlor, Chair of the Camogie Association. “It will be an important resource for the elite and recreational camogie player, involved at club and inter-county juvenile level, and an important item in their kit-bag.”
The booklet is available to purchase by contacting the Camogie Association by email to Paula@camogie.ie or Claire@camogie.ie . The Diary and Nutrition Guide is available to purchase at €7.99 which includes post & packaging.
Key take away for Sport: Involving player groups in the development of education and coaching programmes is a key part of achieving buy in when the programme is rolled out.
Key Take away for Business: Health and fitness are a vital element of national debate.  Supporting initiatives that are seen as addressing this can be a favourable boost in terms of government relations as well as with consumers. [/ismember]
———-  ADDITIONAL MEMBER ONLY CONTENT  ———- 
[nonmember]If you have read about the different groups that contributed to this project, why the Camogie Association chose to become involved and what the key take-away’s for sport and business are from it, thank you for your membership of Sport for Business.  If you have not you must be logged in as a member in order to do so.
[loginform][/nonmember]
[nonmember]You can sign up for membership straight away and join the many leaders in business and sport that are already part of our community. From Accenture, Microsoft and Ulster Bank in Business to the GAA, Triathlon Ireland and the Irish Sports Council in sport.
After all a key finding of the IBM poll of CMO’s was the need to discover relevant digital information sources. Welcome to Sport for Business.[/nonmember]