We attended the global launch yesterday of the new WHOOP 4.0, a personalised 24/7 digital fitness and health coach.
The new technology features an upgraded sensor configuration for optimal accuracy and includes WHOOP Body featuring Any-Wear™ Technology, a first-of-its-kind line of smart apparel which enables members to wear their tracker on multiple areas across the body for continuous data collection.
The measured self has never been so obviously to the fore and this was a slick production with founder Will Ahmed reprising the role once made his own by Steve Jobs introducing Apple products from the Mac to the iPhone.
There were inserts from Michael Phelps, Tom Daley, Nelly Korda and others extolling the virtues of technology and how it helps them to live their best life.
Notable WHOOP members include Rory McIlory, Conor Murray, Fintan McCarthy, Lena Tice and Katie McCabe from an Irish perspective, as well as Justin Thomas, Anthony Watson, Andy Murray, Emma Radacanu, Maria Sharapova and Patrick Mahomes.
WHOOP is the Official Fitness Wearable of the PGA and LPGA Tours, CrossFit, EF Pro Cycling and Barnsley Football Club.
The latest round of fundraising valued the business at €3.6 billion, 50 per cent more than Google paid for Fitbit earlier this year.
The new WHOOP 4.0 will be one third smaller than the current model and will include a sleep coach with haptic alerts which members can set to wake them up through gentle vibrations at the optimal time, based on their sleep needs and cycles; a Pulse oximeter to calculate blood oxygen levels (SPO2); and a skin temperature sensor, providing members with another layer of knowledge about their bodies
“I’ve been thinking about this technology for more than a decade, and I can promise you that this is the most innovative product we have ever released,” said Ahmed. “We’ve always aspired to develop wearable technology that is either cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have accomplished both.”
“A powerful and influential network of information and collaboration”
Download our latest membership brochure here.
Sport for Business Partners
