The launch of the Women’s Six Nations Championship took place this morning ahead of this weekend’s opening matches.

This year’s Women’s Six Nations is unique in many ways and includes several major firsts for the Championship.

It takes place in its own standalone window and will also feature new tournament format delivering four consecutive weekends of action culminating in the championship’s first ever Super Saturday.

In another Women’s Six Nations first, fans can now watch all nine games in the one place in the UK, Ireland and Italy, with the BBC, RTÉ and Eurosport showing all matches on a mix of terrestrial and digital services.

In Ireland, all games will be shown on RTÉ, while in the UK, the BBC will show England’s final game live on the main BBC network for the first time ever.

Six Nations is also launching ‘Fantasy Rugby’ for the Women’s Championship – an important engagement tool to showcase players and bring fans closer to the Women’s game.

We will cover this in greater detail tomorrow morning on Sport for Business.

“We are thrilled to launch the Women’s Six Nations Championship today and want to thank everyone for their efforts in getting us to this point,” said Ben Morel speaking at the virtual launch being facilitated by Irish agency Verve.

“It is a privilege for us to be in a position to stage these matches despite the ongoing challenges presented by COVID-19.”

“There is so much to look forward to with this year’s tournament. Top class action, a new format, all matches being broadcast, a first ever Super Saturday all of which is taking place in a standalone window for the first time ever.”

“Developing the Women’s Game is atop priority for the Six Nations, and we see huge opportunities for growth. This has been a key focus for us in recent years and will continue to be central to our strategy in the coming years.”

As a partner of the Women’s Six Nations, Guinness will continue its support of the Player of the Championship in 2021, alongside an initiative to increase visibility for the women’s game and enhance fan engagement. Further details on this will be announced in the coming weeks.

Ireland will play Wales in the Cardiff Arms Park at 5 PM on Saturday 10th April and France at Energia Park, Donnybrook at 2-15 PM on Saturday 17th April.

The result of those two games will determine who Ireland play on Super Saturday and where they will then finish in the standings.

 

Sport for Business Partners