AIG Ireland has today announced that the Federation of Irish Sport’s campaign and movement 20×20 ‘If She Can’t See It, She Can’t Be It’ logo will replace their logo on the front of the Dublin GAA jersey for an upcoming ladies football, camogie, football and hurling fixtures.

The ladies footballers will wear the limited edition jersey against Waterford in the All Ireland Senior Championship on the 13th July, in a game to be televised live on TG4.

The Dublin Hurlers will be next up in a potential All Ireland Quarter Final against Tipperary on July 14th, should they come through the preliminary game against Joe McDonagh Cup winners Laois this coming weekend.

The Dublin footballers will wear the jersey on the same weekend on Saturday night during their first round All Ireland Senior Championships Quarter Final against the winner of the Cork and Laois Fourth Round Qualifier this weekend, a game likely to be covered on Sky Sports.

The camogie team will don the jersey on July 20th during their All Ireland Senior Championships Group 2 match at home to Clare.

The jerseys will not be available to purchase by the general public but a number will be made available via competitions through 20X20 and AIG social media channels over the coming weeks.

AIG has been actively promoting its #EffortIsEqual campaign with Dublin GAA this year and has always insisted on equal billing for each of the four codes whenever it has launched a new initiative.

Its support of female sport goes beyond Gaelic Games through their sponsorship of the AIG Irish Ladies Golfing Union Cups & Shields, AIG Irish Open Tennis Championships and AIG Forza Irish Badminton International. Internationally, AIG also sponsors the New Zealand Black Ferns rugby team and in golf, the Women’s British Open.

20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:

• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events

Sport for Business’ Rob Hartnett sits on the steering group and we are active supporters of what has been a very successful campaign in raising visibility and awareness of the quality of Women’s sport. AIG themselves are one of the major backers alongside fellow Sport for Business members 3 and Lidl.

RTÉ, TG4 and OTB are all media partners of the campaign and it will have played a key part in the drive on the part of the first two to bring live coverage of the FIFA Women’s World Cup to our screens free to air over recent weeks.

“AIG is both delighted and proud to play its part in the development of girl’s and women’s sport in Ireland by being a founding corporate sponsor of the 20×20 movement,” said General Manager Declan O’Rourke this morning.

“I am looking forward to seeing the 20×20 logo on the front of Dublin GAA jerseys across all the four codes, but especially the Camogie and Ladies Football jerseys.”

“Players across the country know how much of an honour and a privilege it is to wear your county colours and on game day all eyes are on them,” added Federation of Irish Sport CEO Mary O’Connor who holds 12 All Ireland medals across Ladies Football and Camogie with her native Cork.

“To have 20×20 on all four codes of the Dublin GAA jersey shows that the 20×20 movement is all society for all society, not just women for women.”

“It also highlights how sport in Ireland has the potential to influence positive change from the inside out. The kind of change 20×20 wants to bring about will benefit Irish society as a whole. Thanks to AIG this is a step towards making more people aware of 20×20 and hopefully inspiring them to support women and girls in sport and physical activity in Ireland.”

“The 20×20 logo taking centre stage on all four codes of the Dublin GAA kit reflects the importance of seeing and being role models for women in sport in Ireland,” said Sharon O’Connor, 20X20 Campaign Manager.

“It’s a big moment for 20×20 that amplifies the ‘If She Can’t See It, She Can’t Be It’ message. It’s a real statement of AIG’s support for women in sport and their #EffortIsEqual message. The 20×20 logo represents a drive to champion women’s sport in Ireland, so for it to take over the front of the Dubs’ jerseys is a sign of the growing support for women in sport from Irish society.”

Image Credit: Sam Barnes Sportsfile