The art of storytelling is to get a simple concept and express it clearly.

Sport for Business member Bullfinch, an agency based in Kilkenny turns one year old today and has marked the occasion by planting 365 native trees in the rural area surrounding its base.

“We’ve had an amazing start with Bullfinch”, said founder Tom Nugent. “The interest off the bat has been a pleasant surprise and hopefully we’re carving out a place for ourselves in a crowded agency market”.

Nugent spent just shy of seven years with Paddy Power working across countless high-profile campaigns and activations as well as fronting a lot of their social content and racing media spots. “I had worked with a lot of different agencies during my time in Paddy Power” he continued. “I thought there was an opportunity to do something slightly different and so decided to launch Bullfinch.”

“We’re an agency based in rural Kilkenny. We have the chance to build something very different for our clients and our area. The dream would be to generate some really high-end employment in Kilkenny and we’re building steadily to that point.”

“For now, we’re very conscious of our place in the countryside and the importance of sustainability. To mark 365 days in business we’ve planted 365 native broadleaf trees in our local area with the permission of landowners. With our own fair hands! It’s a relatively small gesture, but hopefully, as the business grows we can continue to contribute to the community in whatever way we can.”

Bullfinch is building a strong base in sport, particularly across the horse racing and bloodstock industries.

“It’s great to have Tom on board for our “Cheltenham Bunker” activation in Dublin during the Cheltenham Festival,” said Mark Walsh of Paddy Power. “He was a crucial member of the team during his time with Paddy Power and it’s great to see Bullfinch continuing to go from strength to strength after a year in business.”

“Bullfinch helped Herd as we embarked on our seed round raise after the Entrepreneur First programme in London,” added Jack Cantillon founder of Herd. “Tom and his team devised and delivered a brilliant concept for us to grab investor attention.”