Ciara Murray is the Head of Marketing at Frasers Group in Ireland where she oversees the promotion of the Sports Direct Brand.

Sports Direct has been increasingly active in the sports sponsorship space with a programme for clubs in Cork GAA expanding to the sponsorship of the senior Football and Hurling teams, a partnership with the Ladies Gaelic Football Association that kicked off in 2021, and one with the KPMG Women’s Irish Open in September of 2022.

She has been involved with the group for 20 years having joined Heatons Group in a marketing role in 2001.

Apart from a short spell as a Brand Manager with Dunnes Stores she has stayed the course and was in charge of the rebrand to Sports Direct when that became the primary brand here in Ireland.

See who else has joined Ciara on the 2022 list by clicking on the image below.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.