Elma Beirne is the Commercial Director of Line Up Sports and is an Independent Director of the Federation of Irish Sport.

Beirne has a wealth of both commercial and sporting knowledge having worked for the last twelve years in Leinster Rugby, the FAI, PRO14 Rugby (Now the United Rugby Championship and more recently at UEFA.

She has a first class honours in Rugby Management from UCD as well as degrees from SETU in Sport and Recreation. She is currently lecturing in UCD on the Sports Strategy module of the Sports Management Degree and is a regular guest lecturer for SETU,UCD and DCU in the undergraduate and postgraduate sports courses.

She qualified as a Life, Business and Executive coach and is also an addiction coach, opening her own coaching practice in 2021 where she works with clients from Managing Directors to athletes on how to best achieve their goals and future ambitions.

She sits on the Commercial sub-committee of the Federation of Irish Sport and is a judge of the European Sponsorship Awards.

See who else has been named on the list alongside Elma Beirne by clicking on the image below.

 

*******

See who else has been included so far on the list for 2023

 

 

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf, and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.Â