Golf sometimes struggles with an image that is more Gin and Tonic than Tequila shots but the average age of tournament winners is constantly coming down and different formats from the traditional 18 holes over nearly five hours are also opening up the game.
HSBC have taken a look at what’s rocking in a sport where they are deeply invested and for them the future is that golf is #AnyonesGame
Hear from top speakers on the power of using video content at Digital Sport 2014. The Head of Sports Sponsorship for YouTube will deliver the keynote address on November 27th. A limited number of tickets are still available. Click for details.
