AIB has launched its sponsorship of the GAA All Ireland Football Championships that get underway this weekend.

Seán O’Shea from Kerry, Cillian O’Connor from Mayo, Ross Munnelly from Laois and Conor McKenna from Tyrone as well as with Kerry legend Colm Cooper and Donegal Coach and former Mayo manager Stephen Rochford will be across media over the coming days telling their stories of what this year’s Championship means and what they feel about the issues of the day in the GAA.

Cooper and Rochford are both working as part of teams within AIB and have been for many years throughout their peak in the sport.

TV Ad

AIB has produced a new TV ad for this season’s Championship, building on The Toughest Summer documentary that was created at the height of the pandemic and lockdown in the early part of the summer.

It will celebrate the “strength and resilience instilled in us by the GAA not only enabling us to meet the challenges we face but making us stronger.”

The fast-paced film is a compilation of archive sports footage from past Championships, abstract graphics and animals in the wild played out to the music of Irish artist Jafaris.

We look forward to showcasing the ad in the days to come. It is the latest major sponsor to back their activation with heavyweight TV advertising, following in from Bank of Ireland and Littlewoods in recent weeks.

30 Years

This is AIB’s 30th year of partnership with the GAA having first sponsored the AIB GAA Club Championships in 1991.

“We are extremely proud of our long-term partnership with the GAA and are delighted to be part of another GAA All-Ireland Football Championship,” said AIB Chief Marketing Officer Mark Doyle.

“This year’s Championship is likely to be one of The Toughest yet. It certainly presents unique challenges. The hard work and dedication shown by players across the country both on and off the pitch is admirable and we look forward to an exciting Championship season.”

“As one of the GAA’s longest continuous sponsors, AIB have demonstrated real commitment and support for Gaelic Games,” added GAA President John Horan.

“We work really well with AIB and share an understanding of the importance of Gaelic Games to Irish community life. This is evidenced by the significant promotional support they provide the GAA with through the activation of their sponsorship be it showcasing this most challenging of years through their documentary, The Toughest Summer or the new TV Ad in support of this year’s Championship that we are looking forward to seeing.”

Sport for Business Partners