2020 marked a tipping point when our oceans contained more plastic than fish. It’s the kind of crisis for the planet that needs everyone to step up and make a difference.
Adidas is one brand that has decided to do just that with a new focus on sustainability focus aimed with the end game to end plastic waste.
Over the last fortnight, they have released three individual videos explaining their position, since the first shoe was created in 2015 made entirely from material recycled from ocean waste.
I’s ambitious, it’s important, it’s worth taking the time to watch.
Take a look at our other Daily Video’s below.
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