123.ie’s coming on board as the main commercial partner of Athletics Ireland has been brought to life in a new TV advertisement you might have seen over the past few days.
Today’s Daily Video is the 20-second advert featuring Israel Olatunde, Kate O’Conner and Reece Ademola in action at the Sport Ireland National Indoor Arena.
The tagline is that Irish athletes always try for better, with a voiceover from Irish author, comedian and host of the Irish Sponsorship Awards Colm O’Regan.
Sport for Business Perspective:
Increased visibility of athletes in mainstream media is an important way to drive interest and engagement. We saw this through advertising campaigns over recent years for Vodafone and Energia in Rugby, Lidl in Ladies Football and others. 123.ie’s promotion of athletics is a welcome addition to the collection.
