The IRFU has confirmed the appointment of Peter Breen as its Head of Communications. Breen has been filling the role on an interim basis throughout the 2023 Guinness Six Nations, having joined the IRFU as project manager for the upcoming 150th anniversary of the Union in 2024.
He will be working as part of the Communications Team under recently appointed Communications Director Aoife Clarke and his remit will include responsibility for communications for the Men’s National Team for the forthcoming Rugby World Cup 2023 in France.
Educated in Belvedere College SJ and University College Dublin, Peter played underage rugby with Malahide RFC and is a member of Lansdowne FC.
He has more than 20 years of experience across the international sporting landscape and was a natural fit for this position with an affable personality and great attention to detail.
A former journalist, Peter was the Head of Communications for Leinster Rugby between 2003-2013, an era of unprecedented success for the province. He then worked with the International Cricket Council, as a communications lead for the ICC Cricket World Cup 2015 and subsequently with the Caribbean Premier League as its Head of PR and Communications.
Peter then returned to rugby as Head of Rugby Operations with Ikon Talent. After a spell with Dublin-based start-up AnyExcuse, he established his own sports consultancy agency with clients including Saracens Rugby, UEFA Euro 2020, the Football Association of Ireland and international Olympian Cian O’Connor’s High Performance Centre at Karlswood.
“Peter has a wealth of experience in rugby and international sport, and I am delighted that he will be extending his role with the IRFU having led the communications department on an interim basis since November,” said IRFU CEO Kevin Potts.
“This year promises to be an exciting one and Peter will work closely with our Men’s National Team at Rugby World Cup 2023.”
