In advance of Ireland’s Women’s National Team second fixture in Australia today one more official partner and one unofficial have been doing their bit to feed the fever of support for the girls in green.

Carlsberg 0.0, an official partner of the FAI, have teamed up with former Irish international Jason McAteer, to encourage fans continue their support for the Girls in Green.

McAteer will be joining fans to watch the game later today at a pub in the centre of Dublin. joining fans to watch the game from a local pub in Dublin.

Carlsberg 0.0 has also unveiled a new out of home advertising campaign with special builds celebrating the achievement of the team and a range of other initiatives, including a heavyweight social media campaign.

All of these elements are important in extending the reach of the team beyond the white lines of the pitch.

The activations have not just been limited to FAI partners with Krispy Kreme Donuts offering free donuts and coffee to a select number of fans on each match day on a first come first served basis.

Careful not to use any FAI or FIFA World Cup branding, this is one of the ways in which different brands can look to enhance the positive mood around the big event.

Today’s game will be televised live on RTÉ2 with coverage from the studio beginning at 12 Noon.

It will also be shown at party zones in each of Sky’s retail outlets around the country, in clubs and homes from Donegal to Dungarvan and Dundalk to Dingle.

RTÉ 2FM will be broadcasting the game live from Swords Celtic Club in North Dublin.

The British Irish Chamber of Commerce are hosting a showing with refreshments at their offices on Merrion Square.

The FAI and Sky have been continuing to promote the getting of Watch Party kits for homes and venues.

A positive result of any description today will see Ireland bring their hopes of a Last 16 place all the way to Monday’s game against Nigeria.