Olytico’s analysis for June 2025 encompasses over 14,000 posts, 5.9 million engagements, and 24.8 million views of Sport for Business organisation’s content on TikTok.

As we reach the halfway mark of 2025, Olytico’s analysis for this year to date has covered 79,247 posts (+6% on the same time period in 2024), 33.85 million public engagements (-6.5%) and 140.3 million views on Sport for Business member content on TikTok (+56%) highlighting the increased prominence and importance of the platform for sport.

Throughout this week’s coverage, we have ranked each organisation across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

Here is how our monthly report coverage will shape up during the week.

X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday

 

June 2025 Highlights on X

 

Whilst activity on X fell by 7% in June Vs the figure from May, the 5,847 posts published on the platform generated 238,177 engagements (+12%).

The League of Ireland (660, -23%) topped the X activity charts as Galway’s Dave Hurley scored from inside his own half .

 

In second, the Ladies Football account (656, +43%) announced the draw for the TG4 All-Ireland Senior Championship Quarter Finals and in third, the GAA (612, +2%) showcased the emotion from Tyrone as they reached an All-Ireland Semi-Final.

Cycling Ireland (152, +334%) saw Rory Townsend take another Road National Championship, Ireland Women’s Cricket (101, +91%) saw Orla Prendergast score a quick-fire half century off just thirty balls in the Super Series, and Horse Racing Ireland (218, +72%) remembered Kevin Prendergast, one of the all-time greats of the Irish training ranks with over 2,000 winners, and four Royal Ascot winners.

 

 

The Ireland Football account (212, -42%) topped the X average engagements per post metric, and they were followed by Irish Rugby (197, +31%) and Munster Rugby (154, +83%).

Athletics Ireland (323) topped the average engagements per 1,000 followers metric as Sophie O’Sullivan followed in her mother’s footsteps by claiming gold in the 1,500m at the NCAA Championships.

 

 

The most engaged with content on X in June came from Dublin GAA off the back of their sensational victory against Limerick, to date this final score graphic has had over 3,000 public engagements, and been viewed more than 230,000 times

 

 

X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday

 

If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com

 

Digital Infrastructure Event

 

 

An event with leaders in the field looking at how Irish sporting organisations and sponsors can play at the top of their game in the Digital world. Scheduled for August 29th.  Let us know below if you are interested and we will be in touch.

 

The Latest Sport for Business Podcast

 

Further Reading for Sport for Business members:

Check out more of our Sport for Business coverage of Social Media

 

 

SPORT FOR BUSINESS PERSPECTIVE

There are some positive signs this month that a recent drop of engagement numbers on X is beginning to level off.  And more to come over the rest of the week.
Sport for Business Events

 

 

Find out More about Our Sport for Business Events Programme Here

 

The Latest Sport for Business Podcasts

 

 

Further Reading for Sport for Business members:

Check out more of our Sport for Business coverage of Horse Sport

 

WHAT’S UP NEXT?

Sport for Business is in planning for major events bringing together leaders in Irish Sport and Business across a range of subjects in the second half of the year.

On Thursday, August 29th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then in September we will host our Annual Children in Sport Conference, in October, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference.

Find out More about Our Sport for Business Events Programme Here

MEMBERSHIP AND EVENTS

Horse Sport Ireland, as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.

This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.  

Find out more about becoming a member today.

Or sign up for our twice-daily bulletins to get a flavour of the material we cover.

Sign up for our News Bulletins here.