Leinster’s return to the RDS campus and the redeveloped Laya Arena is the centrepiece of this week’s Sport for Business podcast.
We are chatting with Matthew Dowling, Chief Commercial officer for Leinster and over half an hour we get into the details that decide whether a stadium move is remembered fondly or forever. Think capacity planning, yield management, seat maps, and the hard promise that season ticket holders who came on the journey through Aviva Stadium and the odd Croke Park blockbuster get looked after on the way back.
We also talk match day experience in terms of queues, food, toilets, places to meet friends, and how different fan personas want totally different nights out.
From there, the lens widens to commercial partnerships and naming rights, including how Leinster protect sponsor value as the arena becomes a multi-event venue, and what comes next.
A new CRM approach, stronger digital platforms, smarter targeting, streaming experiments, and a serious opportunity to help grow rugby in the United States ahead of the 2030 and 2031 World Cup cycle.
If you care about Leinster Rugby, stadium development in Ireland, sports marketing, sponsorship, and the business of fan loyalty, you’ll get plenty from this one. Subscribe wherever you get your podcasts from, share it with a friend, and leave a review.
If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.
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