Sky is introducing a significant change to the way its sports customers can follow busy weekends of live action with the launch of Your Multiview, which allows viewers to watch up to four live Sky Sports events simultaneously on one television screen.
The feature launches today, Friday, August 21, to coincide with the return of the Premier League and will be available on Sky Glass, Sky Stream and Sky Q.
It is designed to tackle an increasingly familiar problem for sports fans, with major football, Formula One, golf, cricket, tennis, NFL and rugby events frequently overlapping across a weekend.
Rather than switching channels or using a television alongside a phone, tablet, or laptop, viewers will now be able to select up to four Sky Sports broadcasts and place them side by side.
Football provides perhaps the most obvious application. Sky viewers could potentially follow matches from the Premier League, EFL, Scottish Premiership and Women’s Super League simultaneously, depending on what is being broadcast at the time.
Within Multiview, viewers can spotlight an individual event to alter the layout, choose which broadcast audio they want to hear, and move any event into full-screen mode when the action demands it.
The launch forms part of a wider upgrade to the Sky Sports viewing experience for the 2026/27 season.
Sky will broadcast more than 1,500 matches across the Premier League, Women’s Super League, EFL and Scottish Premiership, with a number of additional features aimed at keeping viewers within the Sky environment as they follow different games and competitions.
Matt Price, Commercial Director of Sky & NOW, said the development was responding to changes in how audiences consume live sport.
“The way people watch sport continues to evolve, and fans increasingly want a more personalised viewing experience. Whether it’s following multiple matches at once, checking live scores and stats, or catching up on key moments, we want to give our customers the flexibility to watch sport their way.”
“That’s why we’re continuing to develop new features like ‘Your Multiview’, helping fans stay connected to more of the sport they love in one place.”
Building a Second-Screen Experience into the TV
Multiview will sit alongside Sports Hub, another feature aimed at reducing the need for viewers to reach for a separate device while watching live sport.
Sports Hub displays live scores, statistics, league tables, schedules, clips and highlights alongside the live broadcast. It can also be used to move to other games, access Sky’s Recap function and launch Multiview.
It will be available at all times on Sky Sports Premier League and Sky Sports Football and during selected live broadcasts on other channels.
Within Sports Hub, the new Clips service provides an autoplay, scrollable collection of short-form sports video covering news, highlights and key moments.
Sky is also introducing Team Pages, bringing together upcoming live games, news, highlights, replays, and YouTube content related to a selected club, along with the ability to set reminders for future matches.
A refreshed Live Sports Rail is intended to make it quicker to identify what is currently live and what is coming next.
Sky has also flagged the forthcoming expansion of its Real Time technology to Sky Sports Football, Sky Sports+, and Sky Sports Premier League on Glass and Stream. The feature is designed to reduce the delay between an action happening at the venue and its appearance on the television screen.
On mobile, Moments within the Sky Sports app offers a personalised vertical video feed based around the sports, teams and competitions selected by each user.
Sport for Business Perspective
The abundance of premium sport has increasingly created competition not merely between broadcasters but between different events carried by the same broadcaster.
A Premier League game can overlap with another game, the closing holes of a golf tournament, a Formula One race or an NFL fixture. Traditionally, one of those events had to lose the television screen, even if it remained accessible on another device.
Multiview changes that dynamic.
It also reflects the influence of digital viewing behaviour on the traditional television experience. Scores, statistics, clips, multiple streams and personalised feeds have become standard expectations on phones and tablets. Sky is increasingly bringing those behaviours onto the largest screen in the house.
For sports properties and their commercial partners, there is an interesting implication as well. More simultaneous viewing may mean fewer events are completely sacrificed when schedules collide, though sharing a screen naturally creates a different battle for the viewer’s attention.
The technology will undergo an immediate test as the new football season gets into full swing and the sporting calendar begins producing exactly the kind of congested weekends for which it was designed.
This weekend’s full listings of what is available to view can be found at the Sport for Business 10 Day Rolling Guide to TV and Streaming
Sky Sports is currently available in Ireland for €20 per month for 12 months, as an add-on to Essential TV or Ultimate TV across Sky Glass, Sky Stream and Sky Q.

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Image Credit: Sky
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