AIB has teamed up with a host of players to launch this year’s AIB GAA Club Championships and AIB Camogie Club Championships.
The focus once again will be on the players as part of #TheToughest campaign theme.
This is the 31st year of AIB’s sponsorship of the Club Championships, making it one of the longest-running, and deepest rooted sponsorships in Irish sport.
Around 65,000 players from more than 2,500 clubs nationwide have already represented their clubs this season in County Championships.
The attention now switches to the Provincial and All Ireland competitions which is where the AIB partnership kicks in. Enhanced free to air TV coverage this season and last have added to the importance of the club game, and that is also recognised in the split season that has been introduced with the earlier finish to the Inter-County games in the Men’s Championships for now.
There are some big weekends of action ahead. Adrian Mullen and the reigning Leinster and All-Ireland champions, Ballyhale Shamrocks, face former All-Ireland finalists Carlow’s Mount Leinster Rangers in the AIB GAA Leinster Senior Club Hurling Championship quarter-finals.
Graeme Mulcahy, meanwhile, is seeking to build on Kilmallock’s victory over Patrickswell, when they take on the winners of the Cork showpiece between Midleton and Glen Rovers in the provincial semi-final.
Conor Glass and his Glen teammates will battle it out with Donegal kingpins St. Eunan’s in the first round of the AIB GAA Ulster Senior Club Football Championship.
Mountbellew-Moylough’s skipper, Eoin Finnerty, and his team ended a long wait for a county title victory when they overcame Galway heavyweights, Corofin. They will now square off against Ballinamore Sean O’Heslins of Leitrim – who won their first county title since 1990 – in the AIB Connacht Senior Club Football Championship quarter-final.
In Camogie, Orlaith McGrath and her teammates from Sarsfield of Galway – who are 2019/2020 AIB All-Ireland Camogie Club champions – will look to progress further in the competition.
Join us later today when we talk to McGrath about the balance in terms of importance between representing club and county. It’s an interesting and insightful chat.
“At AIB we take great pride in our partnership with the GAA and the Camogie Association and particularly our long-time involvement with the Club Championships,” said CEO Colin Hunt speaking at the launch.
“We are entering into our 31st season with hurling and football and our 9th season with camogie.”
“Gaelic Games are an intrinsic part of communities throughout Ireland. We are delighted this year that our campaign will focus not just on the on-field heroics, but also on the many players who persevere in their commitment to clubs in all weathers, – the players without whom there could be no AIB All-Ireland Club Championships.”
“The AIB GAA Club Championships are back once more, and we are thrilled to see clubs across Ireland and further afield preparing for battle,” added GAA President Larry McCarthy.
“It is our clubs that define us and makes us who we are, and achieving success with your club creates a lifetime of memories. From players to supporters, officials to volunteers, we know that the Club Championship is truly special, and we are delighted to have AIB’s continued support for it.”
“We are really looking forward to working hand-in-hand with AIB once more for the AIB Camogie Club Championships this season,” said Camogie Association President Hilda Breslin.
“We have had some thrilling games in-store already, and we have no doubt that there are more big moments to come. We would like to wish all clubs involved the very best for the remainder of the season as they battle for All-Ireland glory.”
The Sport for Business Perspective:
Having had the privilege of being involved with Cuala GAA en route to AIB All Ireland Club Championships we saw first hand the positive impact it has.
Every club delivers in its own community but the run to Croke Park meant that we came together as one club as opposed to 100 teams and the sense of identity and the bonds forged on trips up and down the country in support of players you play, coach, work and live alongside is second to none.
AIB has long recognised the value of this at a grassroots level and while stepping up to the inter-county All Ireland Football Championship in 2015 could have been seen as a substitute for the Club involvement, that was never on the cards. Having one sponsor linking the two makes the partnership stronger on both sides.
“A powerful and influential network of information and collaboration”
Sport for Business Partners