As part of a regular weekly feature, we have selected a number of pieces of content released in recent days that offer a different perspective on sport and the commercial and societal worlds that surround it.
With the European Champions Cup Final in Bilbao this weekend, Leinster Rugby released a content piece about the journey the team and its fans have been on.
With the Women’s Cricket T20 World Cup next month, and the Ireland team named on Wednesday, Cricket Ireland released this piece on the trophy coming to Ireland.
It was a special day for Ireland’s first standalone fixture at the Aviva Stadium. Irish rugby released this highlights reel, which goes some way towards capturing the very, very lively atmosphere.

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Image Credit: Cricket Ireland and Sportsfile
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