GAA Handball has launched a new Strategic Plan to take the sport through from 2021 to 2025.
Increased participation, heightened visibility and a greater place within the education system are among the key objectives which the plan aims to deliver on.
Developing the sport as a recreational activity, including the exploration of business leagues and a greater crossover between other Gaelic sports are also among the ambitions in a well thought out and logical programme.
Writing in his introduction to the plan National Manager John Kelly says that “An important objective of this plan is to develop the GAA Handball brand and to increase our visibility and this plan provides the steppingstones to make our sport a more attractive proposition for all media.”
“It is vitally important that we develop strong commercial partnerships in the next number of years and also explore all avenues of potential funding that are available to us to help safeguard our association financially. The plan also sets out the path to achieving the highest standard of governance, at both voluntary and professional levels.”
Individual Sporting Activity
I was lucky enough to go to a school with a handball alley and still retain a muscle memory of playing the game. It has been overtaken by the larger team sports within the Gaelic Games family but with indications that as a population we are seeing greater growth in individual sporting activities, going later into life than would be normal with a team, this is a good time for the plan to be brought forward with real expectation of growth.
The strategic planning process sought input from members, staff and key stakeholders within the game.
The strategic focus areas and goals for the strategic plan cover Club Development, Participation and Growth, Communications, Media and PR, Governance, Coaching and Development, Women in Sport and the International dimension of the sport.
“There`s a great potential for the GAA to help GAA Handball help grow the numbers of participants,” said GAA President Larry McCarthy launching the plan today.
“When people see some of the proposals we are bringing forward, we hope that people will be excited with the amount of Handball that is going to be coming,” added his counterpart at GAA Handball Dessie Keegan.
“I am delighted to welcome this exciting new strategic plan for GAA Handball that will guide us as an association through the next number of years,” said Kelly.
“Following what has been an extremely tough year for all involved in the sport due to Covid-19 it is vital that we have a plan such as this to help restrengthen our sport and maximize our potential in the years ahead.”
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Sport for Business Partners