USA to Bid to Host Rugby 7’s World Cup
US interest in hosting the Rugby 7’s World Cup in 2018, and their building a powerful bid team around that will accelerate development of the sport internationally. How ready is Ireland to benefit?
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Author: rob
Man United’s Commercial Tactics
Man United’s commercial tactics of dividing rights by geography could give valuable pointers on new sponsorship opportunities for the GAA and other elements of ‘Brand Ireland’ in sport.
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Digital innovation essential
Sport is central to digital content. Digital innovation is moving faster than many can keep up with. The introduction of gaming to Gillette’s online soccer offering is something you need to understand.
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