GAA Legends MuseumThe GAA is as much about history and community as it is sport and Bord Gáis Energy is tapping into the importance of that tradition by taking over title sponsorship of the GAA Museum Legends Tour series.
The announcement marks the extension of Bord Gáis Energy’s existing partnership with the GAA as sponsors of the Bord Gáis Energy GAA Hurling U-21 Championship since 2008.
With Electric Ireland on board as sponsors of the All Ireland Minor Championships and Bord na Mona involved to a smaller degree with Leinster GAA, the Association is doing well at combing different players in the important energy sector.
Energy companies capacity for the right partnership was illustrated last week when Airtricity came on board as headline sponsor of the Dublin City Marathon.
The first instalment of the 2013 Bord Gáis Energy Legends Tour series was held last week with former Kildare midfielder Dermot Earley hosting the tour in Croke Park.
Kildare star Dermot Earley and  former Cork goalkeeping great and Bord Gáis Energy Sports Ambassador Ger Cunningham were the first two to bring tours this season and they will be followed over the summer by Pat Gilroy, Ken McGrath and Tommy Dunne.
“We are delighted to strengthen our partnership with the GAA and support the Bord Gáis Energy Legends Tour,” said Nicky Doran, Head of Marketing at Bord Gais Energy. “Our customers are proud GAA supporters and we are privileged to be able to bring them even closer to their GAA heroes.”
“Customers will have the chance to win places on the Legends Tour via our Bord Gáis Energy Rewards Club and the opportunity to hear memories and anecdotes first hand from players who thrilled Croke Park crowds and became household names in the process”.
“The Bord Gáis Energy Legends Tour series has been a huge hit with followers of both football and hurling since it started in 2008,” added GAA Museum Director Mark Dorman.
“This behind-the-scenes tour given from the perspective of gaelic football and hurling heroes is truly a unique experience for both the Legend and the participants.”
The Museum was added to this summer and officially reopened by an Taoiseach Enda Kenny on the eve of the Heineken Cup Final in May.
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