Red Bull’s Galway Flight
Red Bull have signed their third GAA sponsorship since 2014. This is the first that could be deemed traditional but its a solid commitment from a global brand…
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Category: News Members
AIT Athletics to be Broadcast Live
A late TV deal has been secured for the broadcast of Wednesday night’s AIT International Athletics Grand Prix from Athlone…
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The Importance of Sport for Women
Girls who play sports are more likely to graduate from college, find a job, and be employed in male-dominated industries. That’s why Women’s sport is so important in a broader context…
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Irish Rugby Standing Tall
Irish Rugby is dominating sport at present and working well with brand partners to produce memorable content…
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Dunne Deal for KPMG
KPMG International have signed a two year deal with golfer Paul Dunne. We look at his meteoric rise off the course and wonder whether Davy were involved in advising on this deal…
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Glanbia Extends in Hurling
Glanbia’s sponsorship in the GAA is being extended to 25 years with a new deal announced last week. It’s not their only involvement with sport…
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RTÉ Signs Up Allianz to Sunday Show
Allianz has stepped up its investment in and support for the Allianz Leagues in the GAA again with the announcement that the brand is to sponsor the RTÉ2’s Allianz League Sunday show…
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Lidl and ladies Making TV Ad Debut
Tonight Lidl’s partnership with Ladies Football will step up to another level with the first showing of what promises to be a spectacular TV ad during the Late Late Show on RTE1 and other channels…
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Passion Game
“We are interested in promoting and supporting young people across Ireland in what they are passionate about,” said Electric Ireland Head of Marketing Lisa Browne speaking exclusively to Sport for Business.
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Sponsorship Insight – Daniel Glantz, AIG
Insight from a global leader on how to best engage through the most obvious form of sporting sponsorship, and what to do to make it work best…
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