“New era, same spirit.” With those words Manchester United announced their arrival on Twitter. They have got off to a good start in terms of numbers and content and will doubtless teach a few tricks to others in sport.
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Ulster GAA is one step closer to a redeveloped Casement Park after planning documents were lodged for the scheme, which is in receipt of £60 million funding from the NI Executive.
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The sixth recommendation of the Oireachtas Committee on Alcohol Sponsorship within sport was that sport should be encouraged to be socially inclusive. That is at the very heart of what sport is.
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A new sponsorship survey of Irish consumers reveals the impact on purchasing intent of a sponsorship, the perceived value of sponsorship versus other forms and more.
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The Irish Olympic Sailing Team has secured a four year sponsorship deal with Providence Resources. It will enable competitive preparation at a higher level than for London and medals are the goal.
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Brands, rights holders and staff should be aware of responsible sales and promotion of alcohol. If that needs a statutory code then so be it.
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More sponsorship and more exposure are following through from the success of Women’s Rugby with Centra and Ulster Rugby expanding their summer camp series for girls aged 12-17.
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Is there any logic to say that an association between alcohol and physical endeavour is any more harmful than one with creativity? Is a music or sporting audience more ‘at risk’?
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It’s a big day for Irish Cricket and a big week for the international broadcasting of the sport. We take a look behind the headlines as Cricket muscles its way again into the national and sporting consciousness.
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Check out our video review from The Business of Women’s Sport, kindly provided by Breifne Earley of the Sunday Sport Show and Cóilín Duffy.
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