The Aintree Grand National has secured a multi million pound three year deal with an alcohol brand to replace another one as its main sponsor. It’s a great deal for the sport but will it soon be forbidden here in Ireland?
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Paddy Power’s half year profits are bigger than the budget of the Irish Sports Council. Around the world betting is a major element in the funding of sport but that is not echoed yet in Ireland. We look behind some of the numbers.
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Sport serves as an unforgettable bond across generations within families. We enjoyed this article on the ‘bloke-ish’ benefits and Fathers and Sons and football but we also want the same opportunity for Daughters. (Member Only Content).
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We found this great article on future trends within digital marketing which we felt was worth sharing with you as a member of the Sport for Business Community. (Member Only Content)
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An association with All Ireland weekend can be expensive at the top end but the growth of ‘satellite’ club tournaments presents a lower cost, grassroots alternative for commercial partners.
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The development of another team based event in Golf, pitching Europe’s finest against the best players from Asia could present a great opportunity for Ireland in the sports tourism sector.
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The IRFU is strengthening the relationship between clubs and schools through the rolling out of a Rugby Faculty programme that was trialled in each of the four provinces over the past year.
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High performance sport is all about the pursuit of marginal gains. Science is playing an important part in Britain and could be in a position to do so in Ireland as well. (Registration needed).
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IG Index is to be the broadcast sponsor of Setanta Sports coverage of French Top14 Rugby this season. The company has a tradition of sports sponsorship and it’s Irish boss is no stranger to rugby promotions. (Member Content)
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RaboDirect is to end its sponsorship of domestic rugby after three years. Celtic Rugby bosses will now seek a new brand for the tournament from May 2014. It is a real shame for the sport, albeit with a possible silver lining. (Member Content)
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