Paddy and the Pac-Man
Paddy Power have released a smart piece of ‘throwaway’ marketing to promote having a bet on how the big fight this weekend will be decided…
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Category: News Members
Daily Video – Munster’s Independent Streak
An activation perspective and original content proved a winner for the Irish Independent at Munster Rugby last weekend…
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Punchestown Off to Flying Start
Punchestown set a new first day attendance record yesterday and is aiming for bigger numbers as the week progresses…
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Tech Breakthrough for Amateur Sport
An Irish company aiming to bring professional technology to amateur sport has raised €1 million investment to take it one step closer to that aspiration…
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Kellogg’s Aim for Relevance in GAA Deal
For a partnership to work best it has to be relevant and that is what Kellogg’s have sought to ensure in the return of it’s sponsorship of the Kellogg’s GAA Cúl Camps…
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Daily Video – Camogie Launch
Today’s Daily Video highlights the importance of media exposure for a sport that is growing in terms of number and profile…
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Is it too late to save the Classic?
We got a great reaction to the piece we wrote on Friday about the loss of the US College Football...
Read MoreNight Running, Master Branding
Samsung weren’t leaving anyone unsure about who was the brand behind the Night Run in Dublin last night…
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One Thing on Their Minds…
New research published this morning shows the extent to which sport dominates the habits of Irish men…
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Charity Friday – Special Day for Special Athletes
Today is the biggest day of the year for Special Olympics Ireland as it hosts its annual collection day and marks the 30th year of its partnership with Eircom.
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