Sponsorship Shifts
The sponsorship world is changing with TV money encouraging rights holders at the high end to hold out for the best deal, and even to go unsponsored if they don’t get that …
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Racing Off to Flying Start
Irish horse racing is off to a winning start in 2015 with two major sponsorship announcements…
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Boys and Girls in Sport
Discover how the slip of a name caught Sarah Lavin’s attention and how she views the ways in which boys and girls can be encouraged equally in sport …
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Changing the Way we Live
Changing the way we live and look at health and physical fitness is possible but it requires brave leadership. The rewards are huge. The impact of failing bigger still…
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Irish Digital Outlook 2015
What do you know about ‘creative destruction’ and what’s the major trend as yet unbeknownst to most of us over 30? The answers may be in the 2015 edition of the Irish Digital Outlook from Shane O’Leary.
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Daily Video – How Leo can Help
Not the Health Minister but a new wearable technology from the USA which moves things along nicely in this area of huge potential…
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Letter from America
Throughout 2015 we will be taking a closer than ever look at what is happening in sport around the world and how that can impact on what we do here in Ireland.
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Delivering Sport, Attracting Support
The Federation of Irish Sport has produced a compelling case for why sport is in such good health but that in itself raises issues with the direction of its calls for greater funding…
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High Days for Fight Games
Andy Lee could have a title defence in Ireland as early as St Patrick’s Day. Will interest translate to commercial deals?
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Big Wins for Small Business
Big Red Cloud and Irish Yogurts are two small businesses ready for a big start to 2015 having won the Bank of Ireland Sponsor for a Day competition…
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