Betting Deal for English Football
Sky Bet are to be the title sponsors of the English Football League in a deal worth over £250 million over five years when bundled into an extended parent company broadcast deal.
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Category: News Members
The Power of Sport for Allianz
In June 2012, Sport for Business carried this interview with Damien O’Neill on the importance of sport as part of the company’s sponsorship mix and on the commitment to Paralympics.
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Dublin GAA Stars become Warriors
A group of Dublin footballers led by Bernard Brogan have signed a boot endorsement deal with US firm Warrior Sports, best known on this side of the Atlantic as the kit suppliers to Liverpool FC.
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Sky Sports Appeal to Kids
Sky Sports are taking the battle for viewers with BT Sport into the playgrounds with the launch of a new live Saturday morning show aimed at entertaining kids and involving them in sport through star appearances.
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Heineken Cup Returns to Cardiff
The 2014 Heineken Cup is heading back to Cardiff after a competitive bid process involving the English, Scottish and Welsh Rugby Unions. Tougher questions remain to be resolved though if there is to be a renewal in 2015.
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Champions’ League returns to Ireland
Sligo Rovers and Cliftonville bring the UEFA Champions’ League to Ireland tonight. We look at why the focus of attention may be on dugouts and outside the grounds as much as on the field of play.
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Allianz Extends Irish Paralympic Support
Allianz has extended its partnership with Paralympics Ireland up to the Rio Games in 2016. It is a big vote of confidence in an organisation and its athletes that delivered so much in 2012 and has much more to give.
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Impact of Betting Legislation on Sport
We look at the areas within sport that will be impacted upon by new outline legislation in the area of gambling, including the provision of a new offence of cheating with a five year prison sentence.
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Sponsor Breaks for Athletics and Cycling
Two major international sponsorships have been confirmed in two sports that remain under pressure from old or new problems with doping.
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RefCam debut for Ladies Football
Ladies Gaelic Football and Championship sponsor TG4 is introducing RefCam, giving a head on perspective on the action from the field of play which will be broadcast into homes from July 27th.
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