Heineken has tapped into social media to paint a colourful picture of fan sentiment around the 2013 competition semi finals. The comparative value is interesting but the overall numbers surprisingly small.
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The best commercial partnerships are the ones that have a clear measurable benefit for both sides. They do not have to worth a fortune, just to be of value. British Triathlon shows the way it can be done.
Read MoreMunster came up short but every cloud has a silver lining, and the economic benefit of having two French clubs in the Heineken Cup Final on May 18th could be worth an additional €14.5 million to the country.
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Allianz has extended its international partnership with Paralympic sport through to at least the Rio Paralympic Games in 2016. It is hoped a local partnership will Paralympics Ireland will follow shortly.
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This week’s charity round up looks back on the Special Olympics Collection Day and forward to a sequin studded night for irish soccer.
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St Patrick’s Athletic have landed a major international sponsor as part of Clune Construction’s plans to expand a successful US company into Ireland and Europe.
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We look at ten ways in which the fan experience at a sporting event might be improved and step forward with two initiatives that will help do so in the coming months.
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The area of sports law is changing in light of increased EU influence and this has prompted a London firm which offers sport as a niche part of its business to expand it’s operations in Dublin
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The Carton Irish Swimming Championships are televised live on Setanta Sports from a 10th anniversary celebrating National Aquatic Centre. Good for sport, good for business, good for the community.
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We gather this morning for the 12th monthly Sport for Business Members’ Round Table events. The subject is how Fan Experience is changing in sport and we will publish the outcomes on Friday morning.
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