Sporting Bonds for Funding Development
The Jockey Club in Britain has launched a sporting investment bond which will pay interest at a rate of 7.75% per annum. Could this be a new way to raise money for sport and work on other levels too?
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Air Canada Expands in Ireland
Air Canada is expanding its operation between Dublin and Toronto. Could this open the door to greater sports engagement in Ireland? We look at the airline’s sponsorship assets and criteria and who it might fit.
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Alcohol Alternatives – An Option
A ban on alcohol sponsorship is back in the spotlight. We look at a viable alternative which needs to be seriously considered in order to mitigate the damage of an outright ban, or perhaps the damage of their not being one.
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Racing a winner with attendance up 30%
Horse racing was the big winner on a glorious day at the Punchestown Festival where stars from across sport and business came to see a champion and attendance was up by 30%.
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Irish Sport and Digital Media
How can Irish sport learn lessons from overseas on the collective power of a unified approach to digital marketing? And will that enable a greater share of the digital marketing spend last year of over €150 million?
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Boost for Irish Bid to Host RWC 2023
Irish hopes of staging the Rugby World Cup in 2023 have been boosted by comments from the IRB that the United States may not yet be ready and that a return to traditional hosts in ’23 is likely.
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Reaching beyond sport in Ireland
Sport has always played a large part in the work of the Ireland Funds. This Friday Dessie Farrell of the Gaelic Players Association will be honoured as their Young Leader of the Year.
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Specsavers and Hawkeye – Who else?
Specsavers are to be the official sponsor of the newly installed Hawkeye technology at Croke Park. It’s the mark of a good fit when your first thought on a new partnership is who else could it have been?
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New Social Media Network for Racing
Gallops Live is a new Social Media play for horse racing fans that goes live today at opening day of the Punchestown National Hunt Festival.
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Making a Difference
To mark this week’s Special Olympics Ireland National Collection Day, Sport for Business will donate 10% of all new subscriptions received this week.
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