Man United’s Commercial Tactics
Man United’s commercial tactics of dividing rights by geography could give valuable pointers on new sponsorship opportunities for the GAA and other elements of ‘Brand Ireland’ in sport.
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Category: News Members
Rory’s Alpha Status Wins Omega Deal
Rory McIlroy has Swiss watchmaker Omega as his third major sponsorship deal of the year, on the eve of the US Masters tournament at Augusta, Georgia. It earns a lot but demands a lot too.
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Cricket signs Abbey as Travel Partner
Cricket Ireland has added another official supplier to its growing roster of commercial partnerships with the appointment of Abbey Travel as its official travel supplier.
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FAI Confirms Second Glamour Tie
The FAI has confirmed that the Republic of Ireland will play Spain in an international friendly at Yankee Stadium in New York on June 11th. This will follow a game against England on May 29 in a season end to savour.
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Blue is the colour, what else matters?
Adidas and Chelsea have combined to produce a simple but simply brilliant brand marketing masterclass that will have lessons for all sports organisations that lay claim to an identity among fans.
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World Championships for Kinsale
Kinsale Yacht Club is to host the 2013 World Disabled Sailing Championships. It is the first major Paralympic Sailing event since the London 2012 Games and will attract 120 sailors from 20 countries.
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Magic Monday – Sporting Images
Each Monday we bring you the best sporting images from across the weekend’s main action, highlighting the magic that an image can bring in terms of capturing memories and sealing a sponsor’s place in the mind.
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Heineken Get in the Game
Heineken have developed a range of games to extend their association with the Heineken Cup and their engagement with fans both through their mobiles and in the pub.
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Liverpool Steps Up Fan Experience
What will Liverpool FC gain from the installation of high capacity Wi-Fi at Anfield? We look at the benefits for fans and sports organisations ahead of our ‘Fan Experience’ Round Table event on April 25th.
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Under Starters Orders at Aintree
Saturday is Grand National Day at Aintree. Today we bring you an insight into how the race will be covered for the first time by Channel 4, Racing’s billing as the ‘original extreme sport’ and your own sweepstake kit.
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