Red Mills expands British reach
Irish businesses looking to expand in international markets are well placed to promote themselves through international sport like horse and greyhound racing where Ireland has such a strong involvement.
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Category: News Members
Think you know about NFL?
Do you think you know your Cowboys from your Redskins? Whether the Jaguars or the Panthers will have sharpened their claws in the NFL season. Then dive into the No Huddle Pool – presented by Sport for Business.
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Fears for Umbro deal at FAI
Umbro has been replaced by Nike as kit supplier to England and Man City, giving rise to questions about the company’s future and its important support of the FAI.
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‘Thanks, Mum’ medal surprise
Amid all the millions spent, it is often the small details that make all the difference to a sponsorship activation. When Michael McKillop won Paralympic Gold for Ireland, he had a surprise in store.
Read MorePremier League spend hits overseas high
English Premier League Clubs spent nearly €380 million with overseas clubs this summer, a new high. The overall figure did come marginally short of the record set in 2008 but showed little sign of restraint.
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Paralympic Paradise for Ireland
Ireland has smashed its own ambition for medals at the Paralympics and there is more to come. Channel 4 is making the most of the popularity of the games and setting a mark for online advertising.
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Late surge makes Croke Park buzz
Can Mayo break the 61 year curse laid down for disrupting a funeral service? How many shirts will Elvery’s sell now that the men from the west are back in a final? It was a great weekend for Mayo.
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Football fans in fantasy land
35,000 Americans travelled to watch Notre Dame and Navy at the Aviva Stadium. 35 million will have spent the weekend honing their fantasy teams ahead of the start of the NFL season this week.
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Selling GAA to the USA
Could some of the 50,000 attending the Notre Dame game on Saturday be persuaded to experience Croke Park and the All Ireland Football Championship 24 hours later? There may be room for 12,000.
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Sligo reaching out to fans
Sligo Rovers are putting thought into making sure fans for the title run in remain fans for life. And Damien Duff has revealed his desire to finish his career playing in the Airtricity League.
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