Adventure race secures global sponsor
The Killarney Adventure Race, which hopes to attract over 1,000 competitors in October has secured Helly Hansen as title sponsor in a three year deal.
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Category: News Members
Sponsors’ moral hazard at Bahrain GP
How should sponsors cope with issues of moral hazard? The question arose again this weekend at the Bahrain Grand Prix
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Image Row Brews in Kenyan Soccer
Image rights can be a contentious issue between sponsors, sports and individual players. A row in Kenya highlights the problems that can occur.
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Paralympics education for schools
Follow Your Star aims to increase awareness and understanding of Paralympic Sport among national school children
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Coca Cola to audit Olympic Social Media
Coca Cola is to participate in a pilot scheme aimed at testing the real impact of social media around the London 2012 Olympic Games
Read MoreRace the Rás to be restaged for charity
A 1000 kilometre charity cycle race, ahead of the main an Post Rás will take place this May, supported by sporting celebrities
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Value of major soccer clubs increases
Manchester United remain the world’s most valuable sports club as average operating revenues across the top 20 increased by 20%
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Gymnast Behan signs deal with BT
Gymnast Kieran Behan has signed up to be a BT Ireland ambassador before and during the Olympic Games
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British athletes given investment boost
British athletes preparing for the Olympic and Paralympic Games have been given a €900,000 boost with 100 days to go
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Cycling a winner in Dublin area spending
New cycle paths will be built and existing ones improved as part of a €12 million investment in Dublin area public transport
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