Capturing the ‘Spirit of Sopot’
How can we capture the ‘Spirit of Sopot’ and turn a small proportion of the two million who watched Ireland at the Euros into regular fans of domestic soccer? Here are six ways for starters.
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Category: News Members
Dublin to host Morton Pre- Games Athletics
The Morton Stadium in Santry is to host an international track and field event on the eve of the London 2012 Olympic Games.
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Australian sport says no to alcohol
12 of Australia’s leading sporting organisations have agreed to end all existing and future relationships with alcohol companies as part of a new government led strategy entitled ‘Be the influence.’
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Irish clubs kick off Euro soccer season
European soccer is just around the corner again for four clubs from the Airtricity League who qualified for the Champions’ League and Europa League.
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London Irish to develop Centre of Excellence
London Irish Rugby Club is to develop a Centre of Excellence beside its existing home in Sunbury to the south west of London.
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Sport dominates major PR awards
The world of sport has featured prominently in the 2012 Awards for Excellence in Public Relations which were announced at the Conrad Hotel on Friday.
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Irish defeat to All Blacks far from Pure
New Zealand rugby commentator Ian Smith has been accused of under cover product placement in his analysis of Ireland’s series against the All Blacks
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Cricket Ireland’s Rain Pain
Ireland and Australia’s Cricket international was lost to the weather but Cricket Ireland has stepped in to ease the pain for those who had paid to attend
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Black Caviar’s Ascot Coach and Horses
Black Caviar’s win at Royal Ascot was a big one for Australia, for international horseracing and for an internet betting company that blew through Ascot’s sponsorship and branding restrictions
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Ellington eBay sponsorship pays off
James Ellington has qualified for the Olympics six months after securing sponsorship through eBay and has given a small brand the opportunity to outshine Gillette
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