Blue is the colour, what else matters?
Adidas and Chelsea have combined to produce a simple but simply brilliant brand marketing masterclass that will have lessons for all sports organisations that lay claim to an identity among fans.
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Category: Sports marketing
Heineken Get in the Game
Heineken have developed a range of games to extend their association with the Heineken Cup and their engagement with fans both through their mobiles and in the pub.
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Woods Back on Top and in the News
Tiger Woods is back as World Number One in Golf and Nike has wasted no time in getting him back in front of consumer eyeballs with a phrase that has caused uproar in the social media world.
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The Power of Sport
Sport is the one true universal language understood by everyone around the world. Associated Press recently unveiled a short video expressing in graphics and images the power of global sport.
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South Coast Deal – Irish Relevance
Discover why a deal signed between a football club on the South Coast of England and a major local employer should be of interest to sport and business in Ireland.
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3 Calls on Fans for Latest Campaign
Three has called on Irish soccer fans to be the stars of its latest TV campaign, launched this week on Facebook and debuting on TV screens from Friday.
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Starters Orders for British Racing
Today marks the start of the Cheltenham Festival, the biggest four days in the sport of horse racing and betting. It is also a red letter day for British Racing in general and for Ladbrokes in the betting industry.
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Dynamic Ticketing Moves Closer
Ticket sales are a vital revenue stream for many sports. We look at how the introduction of dynamic pricing, along the same model as operated by airlines, will give greater benefits and drive higher income. (Members)
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Adidas Looks Local for Sales Boost
Adidas is reporting a spike in Irish sales of its new Boost runner which is being supported by a major PR and advertising campaign, including TV which is rare for the brand in the Irish market.
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Social Media in Irish Soccer
Discover how each of the clubs in the Airtricity premier league fares when it comes to use of social media in general and twitter in particular.
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