Making sponsorship relevant
Find out how a major international bank made its relationship with Rory McIlroy work well for its customers, and set the bar on how to plan for and handle the success of a sponsorship.
Read More
Category: Sports marketing
Building sport through characters
Creating breakthrough interest in different sports, and maintaining it in established ones is more than ever about the characters on the sporting stage, not the stage itself. We look at the importance of the human narrative in sport.
Read More
Paralympics Marketing Boost
‘Thanks for the warm up’. That is how British broadcaster Channel 4 has promoted coverage of the upcoming Paralympic Games. Commercial partners there and in Ireland are gearing up their support strategies.
Read More
Royal Mail wins Gold for imagination
The Royal Mail has been winning acres of coverage and engagement with its simple idea of painting a gold post box in the home town of each Olympic Champion for Team GB. Could it work for an Post in Bray?
Read More
Let the media games commence
Adidas and Nike go head to head from this morning in what may prove to be the hottest contest of the London 2012 Olympic Games. We take a look at how the official and the unofficial brands are competing for hearts, minds and wallets.
Read More
Socialympics claims first victim
The ‘Socialympics’ has claimed its first casualty with a Greek triple jumper excluded from the Games after a racist tweet. We take a look at how some are looking to control the uncontrollable world of opinion.
Read More
Paralympics fights for spotlight
The Paralympic Games are enjoying a higher profile than ever before, aided by stars like Mark Rohan and by promotion like the ‘Superhuman’ video trailing Channel 4’s TV coverage of the Games.
Read More
Paddy Power’s London Sponsorship
There is no official betting partner of the London 2012 Olympics but Paddy Power is sponsoring an egg and spoon race in London, France and claiming it to be the biggest athletics event of the year (in London, France)
Read More
Ennis is the Million Pound Golden Girl
The ascent of Jessica Ennis has been down as much to hard work off the track as on it. She missed Beijing but has not missed a beat since in how she has been promoted as the Golden Girl of Team GB.
Read More
Croke Park turns Croke Party
Croke Park will be turned into a party zone at the weekend as a crowd of 60,000 is expected to attend the Leinster Football Final between Dublin and Meath. The main sponsors are adding to the fun too.
Read MoreSport for Business Events
Secure Your Place Now
Daily Bulletins
50 Women of Influence 2025
Industry Events Calendar
Sport for Business Podcasts
LATEST NEWS
In the Best of Company
Sport for Business Jobs in Sport
TV and Streaming Guide
Access for Members
Explore Membership Options
30 Under 30 for 2025
Sport for Business Sustainability
