Western Union banks on soccer success
Western Union, with hundreds of outlets across Ireland, has signed up as the main sponsor of the UEFA Europa League. Could there be opportunities for Irish clubs to benefit from the association?
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Category: Sports marketing
Twitter storm will not go away
Twitter has been causing a storm in Irish sport but its importance in sports marketing was highlighted again on Saturday when an English Rugby League team switched to twitter handles on jerseys.
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Capturing the Spirit of Poland
Sport for Business featured with a guest column in yesterday’s Sunday Independent looking at how Irish domestic soccer could capture the spirit of Poland before is disappears.
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Nike and O2 join forces in sport
The Power of smart phones has been highlighted by a survey in the UK which shows 12% of users check their phone for sports content five times a day or more.
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Irish Olympic Team is named
The Olympic Council of Ireland has named a 65 strong team for London 2012. 14 sports are represented by a team that draws 20% of its number from Northern Ireland and is made up 45% of female athletes.
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Chevrolet looks to win over Man United
Chevrolet are the latest in a long line of car manufacturers to start spending on sports marketing. We take a look at a number of tricks they are using under the bonnet of their deal with Man United
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US Tour brings Digital in house
The PGA Tour in the US is to bring the management of its growing digital content in-house from the start of 2013. What does this mean for digital content in Irish sporting organisations?
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Capturing the ‘Spirit of Sopot’
How can we capture the ‘Spirit of Sopot’ and turn a small proportion of the two million who watched Ireland at the Euros into regular fans of domestic soccer? Here are six ways for starters.
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Sport for Business News Digest June 21
A new mass participation race through Dublin’s Docklands; Puma’s Yard at London 2012; a must win game for Irish Women’s soccer and a new corporate partner for Cricket Ireland…
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Sport for Business Weekly 25 June 14th
The latest issue of Sport for Business Weekly covers the massive pulling power of soccer; small business and sport; reasons to be cheerful in women’s sport; and how Irish sport can carry the benefit of 2012 into future years.
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