Croke Park turns Croke Party
Croke Park will be turned into a party zone at the weekend as a crowd of 60,000 is expected to attend the Leinster Football Final between Dublin and Meath. The main sponsors are adding to the fun too.
Read More
Category: Sports marketing
Western Union banks on soccer success
Western Union, with hundreds of outlets across Ireland, has signed up as the main sponsor of the UEFA Europa League. Could there be opportunities for Irish clubs to benefit from the association?
Read More
Twitter storm will not go away
Twitter has been causing a storm in Irish sport but its importance in sports marketing was highlighted again on Saturday when an English Rugby League team switched to twitter handles on jerseys.
Read More
Capturing the Spirit of Poland
Sport for Business featured with a guest column in yesterday’s Sunday Independent looking at how Irish domestic soccer could capture the spirit of Poland before is disappears.
Read More
Nike and O2 join forces in sport
The Power of smart phones has been highlighted by a survey in the UK which shows 12% of users check their phone for sports content five times a day or more.
Read More
Irish Olympic Team is named
The Olympic Council of Ireland has named a 65 strong team for London 2012. 14 sports are represented by a team that draws 20% of its number from Northern Ireland and is made up 45% of female athletes.
Read More
Chevrolet looks to win over Man United
Chevrolet are the latest in a long line of car manufacturers to start spending on sports marketing. We take a look at a number of tricks they are using under the bonnet of their deal with Man United
Read More
US Tour brings Digital in house
The PGA Tour in the US is to bring the management of its growing digital content in-house from the start of 2013. What does this mean for digital content in Irish sporting organisations?
Read More
Capturing the ‘Spirit of Sopot’
How can we capture the ‘Spirit of Sopot’ and turn a small proportion of the two million who watched Ireland at the Euros into regular fans of domestic soccer? Here are six ways for starters.
Read More
Sport for Business News Digest June 21
A new mass participation race through Dublin’s Docklands; Puma’s Yard at London 2012; a must win game for Irish Women’s soccer and a new corporate partner for Cricket Ireland…
Read MoreDaily Bulletins
Irish Sport and Creativity 2026
Irish Sport and Creativity
50 Women of Influence 2025
Sport for Business Events
Upcoming Events
Industry Events Calendar
Sport for Business Podcasts
LATEST NEWS
In the Best of Company
Sport for Business Jobs in Sport
TV and Streaming Guide
Access for Members
Explore Membership Options
30 Under 30 for 2025
Sport for Business Sustainability
