Nike enters Olympic tent
Nike has been named as an official supplier to the International Olympic Committee, replacing Mizuno who have returned home to support Tokyo’s bid for the 2020 Games.
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Category: Sports marketing
Racing award encourages youth
Horse racing authorities have devised an imaginative scheme to reward students who promote the sport. Could the same thing happen in Ireland?
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Priceless loyalty at affordable cost
How business can learn from ticket decisions taken by the GAA. Unexpected bonuses, when passed on in the right manner, can buy a loyalty that it is hard to put a price on.
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Conrad Partners with Leinster
The Conrad Hotel has signed a six figure deal to become the Official Hotel to Leinster Rugby.
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Red Mills expands British reach
Irish businesses looking to expand in international markets are well placed to promote themselves through international sport like horse and greyhound racing where Ireland has such a strong involvement.
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Selling GAA to the USA
Could some of the 50,000 attending the Notre Dame game on Saturday be persuaded to experience Croke Park and the All Ireland Football Championship 24 hours later? There may be room for 12,000.
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Sligo reaching out to fans
Sligo Rovers are putting thought into making sure fans for the title run in remain fans for life. And Damien Duff has revealed his desire to finish his career playing in the Airtricity League.
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Greyhound racing means business
Greyhound Racing and ISME are about to embark on a showcase initiative giving the opportunity for 9,000 small businesses to reach out to a new local sporting audience.
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Paddy Power sees sharp profit rise
Irish bookmaker Paddy Power has announced a 79% increase in half year profits in Ireland, as well as growth in all its key divisions and areas of operation.
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Donegal success boosts Waterford
The success of the Donegal football team has been a shot in the arm for a Waterford based sportswear manufacturer. Azzurri Sport are rushing thousands of new replica kits to the home of the Four Masters.
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