Bord Gáis Energy has helped raise €20,000 for Focus Ireland after 500 #HurlingToTheCore Christmas Jumpers sold out in less than 12 hours.

250 county-themed All-Ireland Final themed Christmas jumpers in the colours of Waterford and Limerick went on sale on Monday – with all proceeds going to homeless charity Focus Ireland.

They sold out in less than 12 hours raising €20,000 to help fight homelessness in the run-up to Christmas.

The jumpers are manufactured in Ireland by the GAA’s official leisurewear providers, Ganzee and went on sale on on Monday at 10 am, the day after the second of this year’s All-Ireland semi-finals, and were all sold by 10 pm.

Every cent paid by hurling fans for their county-themed jumpers goes to Focus Ireland.

William O’Donoghue of Munster champions Limerick and Waterford’s Stephen Bennett were on hand launch the charity drive last Wednesday, playing their part in raising €20,000 to help fight homelessness in the run-up to Christmas.

The fact that it was those two counties that featured in the launch image used by Sport for Business is, of course, pure coincidence. And please Waterford fans don’t read anything into the fact that it is William O’Donoghue that we are using this morning.

“We were blown away by the response to our Christmas Jumper campaign and we are also immensely proud that we were able to raise much these needed funds for those that are experiencing homelessness in the run-up to Christmas,” said Bord Gais Energy CEO Dave Kirwan.

“I would like to thank William and Stephen for their help launching this initiative and we wish them and their teammates all the best in the All-Ireland final later this month, which is sure to be a unique occasion as it takes place so late in the year. We’re very proud of our long association with the GAA and I’d also like to thank our partners in the GAA for their continued support.”

“The support of Bord Gáis Energy really helps Focus Ireland to support more families and individuals who are homeless or at risk,” added Focus Ireland CEO Pat Dennigan.

“We couldn’t do the extent of the work we do without corporate partners like them. It’s been a tough year for everyone and this Christmas jumper is a really nice way for people to help raise a smile while supporting their county in the All Ireland Hurling Final and also raising vital funds for Focus Ireland’s work challenging homelessness and changing lives. I would also like to say thanks to the GAA for its kind support.”


Sport for Business Partners