Cricket Ireland has announced ITW Consulting as Ground Rights Holder for international home matches until 2022.

ITW is a global consulting and management agency with expertise in international cricket rights and sports media. It took on the sponsorship of the Ireland Men’s International Cricket shirt in July 2020 and sold that onto Indian based Mobile Premier League and Skoda for the summer series against England in Southampton.

This latest agreement covers five home series that is scheduled and expected to be played across 2021 and 2022.

ITW will take on responsibility for negotiating sponsor deals covering in-ground signage, 3D mats and boundary ropes.

Brands will be able to leverage the exposure created through the global broadcast of men’s internationals, with an estimated reach in the hundreds of millions of viewers.

ITW previously held the ground rights in Ireland in 2018 for the men’s Test match against Pakistan and the T20I series against India.

“ITW has been at the forefront of a lot of opportunities in cricket and this is one of our most exciting because we believe in the potential that the sport has globally,” said ITW Co-Founder Bhairav Shanth.

“It is rich with possibilities not just in the major cricket playing countries but beyond them too.”

“We are delighted with Cricket Ireland’s paradigm-shifting progress both on and off the field and their well thought out vision for the future is something we are thrilled to be a part of.”

“Through this association, we are committed to enabling Cricket Ireland to realise that vision and grow further as a brand.”

“It is a demonstration of confidence in the strength and growth of Irish cricket to see this deal agreed during what is still an uncertain time for live sport around the world,” added Cricket Ireland Commercial Director Dennis Cousins.

“Bhairav and the team at ITW have proven to be engaged and supportive partners, helping to drive commercial activity that is necessary to see Cricket Ireland and the sport in general to move forward through these difficult times.”

“Saying that the strength and attractiveness of Irish cricket shouldn’t be under-estimated. The broadcast reach of our men’s home internationals in 2019 alone was approximately 429 million viewers – and with World Cup runners-up New Zealand and South Africa amongst sides visiting our shores in the next two years, this is an exciting time for cricket in Ireland.”

“We look forward to working closely with ITW over this time and seeing some high-level international cricket return to Ireland in coming seasons.”

Ireland’s national Cricket teams are players on a world stage and very much at the top table as one of only 12 Test-playing nations. Reaching out to international sponsors in the markets where Irish games are likely to be seen by tens of millions makes sound commercial sense. and has to be applauded.

Sport for Business Partners